After the new CEO joined the company, Siebel reevaluated the effectiveness of their web presence. LANStudio created several design concepts based on the data collected.

Differentiate this service from other Siebel services while maintaining the overall Siebel brand. The site is targeted to small and medium businesses, a different audience then their Enterprise market. The web site needed to be easy for users to understand the service quickly and try it out.
