[Video] What CEO's Need to Know About Design

Reports have consistently shown that design has a profound impact on whether or not your company is going to be successful, yet companies are still failing to harness their product’s potential by allowing Product Managers, Engineers, and Business Analysts to do design. This is causing a massive opportunity loss for companies, and Audrey Crane and Jeff Gothelf want to help business leaders bring out the most value from their products by teaching them how to build, grow, and leverage a skilled design team.

Watch the full webinar:


Audrey Crane, Partner at DesignMap, and author of the upcoming book What Business Leaders Need to Know About Design, will focus on how design can help people tackle complex product problems together. 

Jeff Gothelf works as a coach and consultant to help companies bridge the gaps between business agility, product management and human-centred design.

Ready for tactical advice on how to build and leverage a professional design team?
Register for the upcoming book by Audrey Crane.