Blog: Our Work

Our Work

CloudGenix: A New Model for Delivering Design to Developers

A start-up with mission to revolutionize networking needed a great concept, great coding and an innovative UX design. When CloudGenix first approached us they wanted a product design so new to their market that first-time users would “fall in love with it immediately.”

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Our Work

Incubating a Client: Designing & Consulting Within Arms Reach

Working in close physical proximity with a client enhanced our engagement as designers, with the result that our investment in the company’s success goes much beyond what we’ve experienced previously.

Our client is Visibook, a start-up with an appointment scheduling app for any business based on client scheduling.

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Our Work

Zeal: Classroom Disruption that Teachers Will Welcome

DesignMap’s engagement with education tech start up Zeal shifted and flexed from logo to interaction to visual design, web to mobile, kids to adults, sole designer to collaborator, project-based to on-going limited consulting.

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Our Work

Viakoo: Simplifying Technical Complexity

Viakoo’s IP video surveillance system monitoring service needed mobilizing and modernizing. Customers were enthusiastic about the service’s features and capabilities, but the user interface gave them the perception it would be hard to learn and adopt.

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Our Work

ExactTarget: A Long Term Design Partnership

Salesforce Marketing Cloud Dashboard

Our relationship with ExactTarget has grown from an audit of their old product and user research and personas into a full-fledged partnership spanning three years and over a dozen products.

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Our Work

Modcloth: Bringing Research to the Entire Organization

Bespoke Research Workshop

Modcloth had a very specific need: to dramatically expand their research capabilities across their organization, providing information that would be useful across widely differing types of practitioners and experience levels. We put together a bespoke workshop that achieved our client’s goals and participants told us, to the person, that they learned something from the workshop that would change the way they did their jobs.

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Our Work

Making It Pay

Making It Pay

Our client had a brilliant design firm to do their research and product vision. While they were left with some very valuable insights and a compelling vision, they didn’t have the organization or the internal competencies to use any of it, and the first firm they hired wasn’t interested in the practicalities. We are helping our client with implementation so they can realize the value of what they paid for, extend the work appropriately, and strengthen their own capabilities.

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Our Work

Wells Fargo: Developing a User-Centered Design Strategy

Wells Fargo

The Challenge

Wells Fargo engaged us to co-develop a strategy for achieving a best-in-class online banking experience with user-centered design (UCD). We worked closely with the deeply experienced design team, extending an existing UCD process, evangelized the revised process to a key executives in a traditional change-resistent industry, and piloted and proved its effectiveness on key initiatives.

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