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From Idea to Launch: How Not to Nayme Your Startup

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In this entertaining and enlightening presentation, brand name expert and best selling author Alexandra Watkins will show you how to avoid common naming disasters, access free brainstorming tools, and get around domain name hell. Her hilarious examples include the good, the bad, and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.

Alexandra Watkins is the author of bestseller “Hello My Name is Awesome…How To Create Brand Names That Stick,” (named a Top 10 Marketing Book of 2014 by Inc. Magazine) and the outspoken founder of Eat My Words, the naming firm known for love-at-first sight names including Smitten ice cream, Neato, Boxbee, Bedrock, Church of Cupcakes, Gringo Lingo, and Spoon Me frozen yogurt.

Space is limited and you must purchase a ticket to get in. Beverages and delicious, local pizza will be served. (21+ event)


Audrey Crane

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