Join us at our Studio to hear Fred Goldberg, one of the advertising industry’s original “mad men”, talk about the mad mad world of advertising and launching some of the most epic ad campaigns in the history of ad campaigns.
Goldberg will share insights from his new book, The Insanity of Advertising, and what it was like to work with some of the most innovative (and insane) geniuses, entrepreneurs, inventors, and tycoons. Hear the untold story behind Steve Jobs and the infamous 1984 Macintosh commercial, what it was like working with Michael Dell as Dell Computers mushroomed from $100M to $30+B, along with insights and anecdotes recounted from dealing with advertising legends and some of the world’s most notorious entrepreneurs. Goldberg will give us a rare glimpse inside a treasure chest that has never before been breached, including management, marketing and entrepreneurship insights. If you’re an entrepreneur, creative professional, or anyone interested in the advertising business, you won’t want to miss this rare event with an advertising industry legend!
About The Speakers
Fred Goldberg led the San Francisco office of Chiat/Day, where he managed the Apple Computer account and launched Apple’s famous 1984 Super Bowl commercial and the worlds first introduction to the Macintosh. Goldberg left Chiat/Day in 1990 and formed his own agency, Goldberg Moser O’Neill (GMO), growing to $500M in billings with clients such as Dell, Cisco, Dreyer’s Ice Cream, Kia Motors, and Electronic Arts. GMO was sold to IPG in 1996 and Goldberg retired in 2000. He continues to help several non-profit organizations and businesses.