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Marcel Schouwenaar on Making Visions Tangible

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DesignMap is hosting the Internet of Things meetup on Thursday, June 27, 6:30pm.

Marcel Schouwenaar will be presenting “Making Visions Tangible” — RSVP here.

The Internet of Things is the driver for the revolution that connects our everyday products (note the present tense). As a designer this opens up an infinite array of possibilities to create new products and services. Nonetheless, IoT in itself is a rather difficult starting point for a creative process because it is a merely technology focused vision.

Value is created where technology provides people a way to improve their lives by making it easier, more efficient, productive, and more fun. With so many technological solutions readily available, the challenge for designers lies more in recognizing the contexts with opportunities for Iot, than the technology itself.

In this talk I will share our design-approach that is both user-centric, and involves technology in every stage of the process. With examples from our self-initiated experiments, I will explain how to form a concise vision to initiate a series of hands on experiments – prototyping, pilots, etc.– that engages users, engineers and decision makers (clients) while working towards a product that they will love to use / to develop / to sell.

About Marcel

Marcel Schouwenaar (Rotterdam, the Netherlands) is a product and user experience designer with a focus on connected products and services. In 2012 he co-founded design agency The Incredible Machine; a design practice focused on investigating opportunities in in the realm of IoT with an user-centered and hands-on approach. His favorite client is Lego that regularly commissions The Incredible Machine to investigate (near-)future play experiences.


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