The landscape of products made for marketers has exploded in recent years. To compete, it requires a deep knowledge of marketer’s needs and struggles, and a focus on designing a product that helps a marketer accomplish their goals efficiently.
We’ve worked with many clients in the Marketing space over the years. The largest of which, ExactTarget, was acquired by Salesforce to become their Marketing Cloud in 2013. Through all of our work, nothing seems to stay the same for long, requiring frequent innovation.