Don’t just predict the future.

Create it with visiontypes.

Visiontypes are prototypes of the future centered on new ideas and goals an organization wishes to achieve. Together, we can expand your horizon of opportunities and make concrete your team’s greatest ambitions.

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Every engagement is different. Here's what's typical...

trophy Outcome: A future-focused prototype that guides strategic decision-making
savings Investment:
timer Time: 30-90 days

The visiontype effect

Powerful, inspiring communication tools

Visiontypes bring people together around the future

Uncover innovation possibilities across your full product ecosystem
Manage risks by placing vision before action
Build internal consensus by making the abstract concrete
Create momentum around important ideas and win funding
Translate your future into actionable phases, so you can start building your tomorrow

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An inspiration within reach

Visiontype engagements scale with your ambition

visiontype illustration

Identify & audit the biggest barriers or opportunities: stakeholders, customers, new technology, or a shifting market.

Prioritize & select insights and opportunities to illustrate.

Write & storyboard key journeys based on the above.

Workshop & concept to identify key concepts or organizing principles that excite and energize the team.

Design & prototype workflows and screens.

Review & revise throughout to craft a tangible visiontype that can serve as a North Star for your entire organization.

DesignMap collaborates with industry leaders and emerging disruptors, so they can realize the strategic power of visiontypes.

Thought Partnership

Feature teams can become product teams with the right guidance. With DesignMap’s Thought Partnership, you’ll receive tailored support to set you up for a successful visiontype initiative—whether you choose to take us along for the full ride or not! Learn how to take the lead and foster a visionary mindset within your organization.

Vision Sprints

Not everyone has several weeks or months to balance visionary and current product demands. That’s where Vision Sprints come in: a dynamic and intensive week (or two) dedicated to envisioning the future. DesignMap Vision Sprints help you rapidly identify key principles and develop a powerful visiontype that sets more purposeful direction.

Visiontype Engagements

Spanning anywhere from eight weeks to six months+, DesignMap’s Visiontype Partnerships unfold in multiple phases, encompassing discovery, collaborative concepting, and culminating in a high-fidelity visiontype. We work hand-in-hand with you and your team to ensure sustained inspiration and clarity for your organization’s journey into the future.

Interested in exploring our flexible visiontype services?

Learn more about our visiontype engagements—ranging from day/weeks-long trainings and workshops to fully-embedded partnerships that take you from ambition to execution.

David Brown
Head of Business Development

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Project Spotlight

Cisco Meraki:
Envisioning Next Gen Networking

Cisco Meraki is leading cloud networking, the future of networking, for Cisco. Its dashboard is known for its simplicity and has paved the way for industry-wide innovation. As new features emerged over time, the interface became more cumbersome.

UX Design Awards Nominee

IXDA Shortlist

DesignMap partnered with the Meraki “Next Gen Dashboard” UX and PM team to drive a visiontype initiative that energized and aligned 50+ stakeholders and subject matter experts around a unified vision.

Designing Better Processes

The teams focused on pain points and ran design sprints to enable stakeholder alignment. We introduced processes to empower teams to deliver quality with greater ease and speed as Cisco Meraki designs systems and frameworks that their teams plug into.

The reimagined Next Gen Dashboard experience extends the power of Meraki as a more user-centric, unified cloud networking platform.

Moving Forward With Purpose

Over the next five years (and beyond), Cisco Meraki will continue to further develop the designed frameworks and systems on a much greater scale to support Meraki’s mission: to be the most simple, secure, intelligent networking and IoT platform for enterprises everywhere.