Bankrate is a one-stop shop for personal financial information. They are no new kid on the block in the FinTech space with 40+ years of experience providing personal financial news, advice and product comparison. Their continued success has made recent news in Red Ventures acquiring Bankrate for 1.4 billion dollars.
Bankrate labored under a dated UI and was losing ground to millennial-focused finance start-ups. Defining the customer was a critical starting point.
Also, Bankrate's goal is to get users to leave their site, not stay. A user clicking from a financial calculator or rate table to a financial partner triggers referral revenue. A clear understanding of their revenue model throughout each feature was necessary for optimization.
During a year-long engagement, DesignMap defined Bankrate’s target audience, completed a visual redesign of their site, including the site’s finance calculators, and created an in-depth style guide to direct future development and maintain consistency.
This resulted in a 33% increase in revenue from the desktop auto loan calculator, a 75% increase from the mobile version, and doubled ad impressions per session via a redesigned article template
DesignMap played a critical role in helping us rebuild our website from the ground up — they worked shoulder to shoulder with our internal design team to deliver a visual design system that transformed our site from a reliable pickup truck to a Tesla. Partnering with DesignMap was a wonderful experience that the Bankrate team would gladly repeat.
Scott Kim CEO, Bankrate