Case Study: Salesforce Marketing Cloud
Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget.
Our partnership supported a steady and deliberate transfer of knowledge to internal teams, better positioning ExactTarget to independently design and implement great user experiences.
ExactTarget built a powerful and successful product over several years, and the executive team wanted to take a step back and prepare for the next phase of growth. Particularly important was addressing usability issues in a product that was a critical utility for customers who had used it for years.
The strategic engagement became a partnership lasting more than seven years. During that time we worked with ExactTarget leadership on product vision and strategy and joined the development team to execute that vision in over a dozen large-scale web applications.
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