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CASE STUDY

Vibenomics

Vibenomics is an in-store marketing platform that enables businesses to combine music and messaging to create whatever emotional "vibe" they want to convey in their space, which allows their clients to efficiently market to their customers while they are on-site.

Challenge

Vibenomics came to us with a very specific set of goals: • Create a powerful and delightful user experience; • Build a robust and coherent system that can cater to a variety of use cases; • Prioritize features based on technical feasibility and release timeline; • Update visual design direction for a more modern look and feel

Outcome

During eight weeks of close collaboration the DesignMap team created core user flows, explored a variety of conceptual directions, added functionality that increased the overall user experience, created a wireframe package for the core flows, tested wireframes with existing user base, and delivered an updated visual direction that included a UI style guide that Vibenomics could immediately use in production.

Vibenomics wanted our customers to feel the Vibe they were creating for their location even if they weren't physically onsite. DesignMap organized our thoughts and created a vehicle for us to build a commercial grade software platform that can scale. Now, a manager or owner of a physical location can feel the Vibe when working in our software no matter where they are.
Brent Oakley CEO, Vibenomics

Insight

As is typical of products in alpha testing, the Vibenomics system was operating on bare-bones functionality and interactions, and there were inconsistencies in information architecture. This aligned our project focus toward designing a more coherent system while also translating and incorporating stakeholder visions into the future of the product. Additionally, we did extensive research around each of the different use cases that presented opportunities for fresh concepts.

Solution

Evolving the experience started with improving the underlying architecture and system object relationships, which we addressed through modeling exercises exploring fundamental concepts of the system. Our understanding of the variety use cases allowed us to introduce new concepts including tagging, use cases for one location versus multiple locations, employing different “vibes”, baseline programs, event programs, and program previews. These concepts improved the overall functionality of the product and became the building blocks of the entire system.

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