User-First Design

Product design that engages today's users and tomorrow's market

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Evolve abstract insight into actionable strategy

Most DesignMap clients come to us with an abstract insight. The insight might be a product concept, or a feature idea, or the knowledge that a product isn't performing up to its potential.

DesignMap helps crystalize and visualize that insight, reducing abstraction to enable clear communication, prioritization, and execution.

Diagnose Issues

Identify where and why customers struggle within your product, understand the consequences, and measure the cost.

User journey diagram to diagnose product issues
Illustrated product strategy document for investors

Clarify Strategy

Test and document your product strategy to better understand and communicate a vision to investors, the board, and to other team members.

Engage Customers

We have decades of experience crafting UX designs that enable customers to fully harness the power of complex products.

Complex salesforce marketing cloud ux design
Design thinking workshop

Deepen Skills

Our workshops help teams break ingrained perspectives by introducing them to the skills and mindsets of design thinking.